Elioth proposes a new low-cost design which enhances the power production of car park solar shading. Taking inspiration from concentrated solar power systems, Elioth’s photovoltaic shade structure is based on the principal of sunlight concentration by means of a fixed sun reflector. The aim is to use a mirror to reflect a maximum of sunlight onto the photovoltaic surface area so as to increase electric power production. In order to amplify solar concentration on the photovoltaic surface area, Elioth has developed more sophisticated computer aided design tools to optimize the geometry of the concentrator, based on the use of genetic algorithms.